PuroClean Company Management, Property Damage Company

PuroClean CEO Lauren Reid

Lauren John Reid, Chief Executive Officer

Lauren John Reid is a noted restoration industry veteran with a track record of success in all aspects of new business development. His resume includes 18 years of industry experience with Munters Corporation, Moisture Control Service (MCS) Division, a global leader in structural drying and emergency restoration services.

During his tenure with MCS, Mr. Reid served as the Executive Vice President of Global Operations and President for area Americas MCS and was responsible for business development and day-to-day division operations for the Americas, as well as operational guidance for Europe and Asia. He oversaw costs capture and delivery of services, monitored utilization rates of personnel, equipment and project scopes, and managed customer relationships on a global basis.

During his tenure at MCS, Reid worked with Global and Regional Insurance firms, Government and Fortune 500 clients as a partner in the restoration and mitigation process. He was involved with numerous high-profile water damage and restoration projects, including the firm’s 120 projects in Louisiana, Alabama and Mississippi in the aftermath of Hurricane Katrina.

Mr. Reid holds a Masters of Business Administration from Northwestern University, Kellogg School of Management.

Veronica Paz, CPA

Veronica Paz, CPA, Chief Financial Officer

Veronica is presently working on her Doctoral degree at Nova Southeastern University to obtain her Doctorate in Business Administration with a concentration in Accounting. She has achieved her Masters Degree in Accounting with a concentration in Accounting Information Systems, and her Bachelors Degree in Accounting and Management, having graduated Cum Laude. In addition to these accomplishments, Veronica is a Certified Public Accountant (CPA) and is a Certified Information Technology Professional (CITP). Veronica has professional experience working with a franchise organization, making her the ideal addition to our team.

Steve Leger, PuroClean Executive Vice President of Operations

Steve Leger, Executive Vice President of Operations

Steve Leger joined PuroClean as the Executive Vice President of Operations in February 2010. Leger, who has 30 years of experience in information technology, is responsible for enhancing PuroClean’s existing process, technology and training to help franchise owners become more visible and better connected to the insurance industry.

Prior to joining PuroClean, Leger worked as the Vice President of Insurance Services for Mohawk Industries. 

He also spent seven years as Chief Information Officer for SERVPRO Industries and three years with E.H. Boeckh, a supplier of building cost information, where he designed the first ever Windows-based property insurance industry software.

Leger holds a Bachelor of Science degree in Computer Sciences from LaSalle University and an Executive MBA certificate from Tulane University. Originally from Southern California, Leger now resides in Coral Springs, FL.
 

Monte Smith VP Puroclean

Charles (Monty) Smith, CFE, Vice President of Operations

Mr. Smith obtained his first taste of franchising when he was in high school. Six years later, he started what has become his 30-year career in service franchising. Mr. Smith joined PuroSystems, Inc. in Albany, New York, as a Field Consultant in January 1994. His accomplishments with PuroSystems include franchise operations from 1994-2001, General Manager from 2001-2002 and most recently Vice President of Franchise Development. After many years of field sales success, he was selected by PuroSystems to head franchise recruitment. He has been in his current position since 2002 and has established a track record as the company problem-solver, increased significantly franchise sales activity as well as restructured the sales organization. Always dedicated to process, Monty has been quick to insist on sales processes as the center piece of franchise sales in his current position. With a limited franchise offering, Monty led PuroSystems through the start up of a new franchise label called PuroClean in 2002, reviving sales and increasing the franchise network by 42% in only two years. Mr. Smith has been in the restoration business since 1976. A graduate of Freedom University with a B.S. in Education, Smith is also a Certified Restorer and Certified Franchise Executive (CFE) with the International Franchise Association (IFA). He has also completed a Mini-Master in Franchising with Nova University in Davie, Florida. Monty has been married to Pamela for 34 years, and they have four children and three grandchildren. A second generation of Smiths has entered into franchising with his youngest son, Nathan, purchasing a PuroClean Franchise in 2005.

Cliff Nonenmacher, Vice President of Franchise Development .

Cliff Nonnenmacher, Vice President of Franchise Development

Cliff has extensive franchise development experience working with different franchise companies in the northeast.  He has brought year-over-year success achieving revenue, profit, and business growth objectives within start-up companies.  Cliff has thrived in rapid-change environments and has extensive experience in SEO and lead generation for franchising.

Jack Boyd, Assistant Vice President, Business Development

Jack has 30+ years of franchising experience in the mitigation, restoration and large loss marketplace. He began his career with ServiceMaster Clean in 1976, owning a franchise and then joining their home office as a Regional Manager, Managing Director of the UK, Master Franchise Coordinator, Director of Franchise Program Development, Training and Education, Operational Field Support and Vice President of Restoration Services.  Jackretired from ServiceMaster in 2001 to pursue a role in consulting within the restoration industry, which included PTC-NET (Alacrity), Floor Covering International, and NBD Electronics Restoration, then returning to ServiceMaster in 2006 for three years to develop and implement a Fire Restoration Program.  Jackjoined Munters Corporation (2006-2011) to develop and implement a residential mitigation and restoration network of company-owned branches.   Jack will be a tremendous help in positioning PuroClean as a prominent force in our Certified Priority Response program going forward.

Bernie Tobin, Director of Business Development.

Bernie Tobin, Director of Business Development

Bernie has been involved in the property claims industry for more than 25 years and has experience as a multi-line adjuster as well as a number of management assignments leading national account organizations, adjusters and the general operations of one of the largest Servpro franchises in the country.  Bernie has served with The Westfield Group, USF&G Insurance, Servpro and Munters. 

Bill May, Regional Business Development Director

Bill May, Regional Business Development Director

Bill May joins PuroClean with more than 20 years of experience in marketing, sales, and management in reconstruction, restoration and environmental services industries. May previously served as a Vice President at Texas-based FlagshipPDG, Inc., an environmental remediation and demolition contractor where he signed national contacts that resulted in more than $12 million in revenue for the company in the last three years.     

Bryan C. Ritz, Regional Business Development Director

Bryan C. Ritz, Regional Business Development Director

Bryan C. Ritz brings a wealth of hands-on property restoration experience to his new role as PuroClean’s Regional Business Development Director. In the last six years, he managed large property-loss restoration projects for three different firms specializing in mitigating damage caused by fire, water, mold, and other trauma events. At restoration service provider Munters Corp., he was instrumental at building relationships with key insurance industry players and securing new commercial business and vendor relationships.