Mastering Social Media Growth in 2022

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Social Media Growth is the increase of strategically placing your brand in front of audiences who otherwise might never have heard of your agency. Many executives are putting social media growth at the core of their digital marketing strategies precisely for this reason.

The first step is to become a “thought-leader”. Here are some tips to decide your approach:

  1. Where do you want to grow? Personal lines or Commercial?
  2. Decide your target market.
  3. Pick your social media platform.

Avoid “here’s what my agency can do for you” and replace it with “here’s how what’s happening can affect you.”

Typically, people will know what your services are when they realize you’re an insurance agency.

Telling a story is the most impactful thing you can do when marketing your insurance agency. Scientists have learned that stories release cortisol, dopamine, and oxytocin in the brain. So, provide personal anecdotes. Put your agents in front of your audience with short videos. I understand being in front of camera is difficult for some, but it can help with your social media growth, so why not try it?

  1. Vidyard.
  2. LoomVideo.
  3. Use your phone and edit videos in the Videoshop app.

Last edited on 28th of March 2022