Mark W. Davis & Frank Torre’s Lasting Legacy: A Decade of World-Class Leadership

In 2015, when Mark W. Davis and Frank Torre acquired the PuroClean franchise network, their vision was clear: to build PuroClean into a movement, making it a World-Class Brand that could serve more communities across North America with compassion, technical training, and Relentless Customer Service. A decade later, that vision has become reality.

2015

• PuroClean Under New Leadership – Mark W. Davis & Frank Torre acquire PuroClean and begin investing in a brighter future
• Liberty Mutual Pilot Program – Beginning of Program Work and insurance partnerships to elevate Franchise Owner reach
• Brand Refresh – Designed and modernized brand identity including new logo and vehicle graphics
• Allstate GHRN Program – Another major insurance company chooses PuroClean as a trusted partner

2016

• Signal Referral Incentive Program –Two-way referral system created to promote collaboration between PuroClean and Signal Restoration
• Collaboration for Historic Wildfire Recovery in Canada – PuroClean Canada responds to their first major CAT event at Fort McMurray, Alberta, Canada with aid and support from Signal Restoration
• Certified Priority Response (CPR) Program – Training and support offered to Franchise Owners seeking to participate in opportunities through National Accounts to ensure best-in-class service to our partners and their customers

2017

• New Culture Statement – Servant Leadership, Extreme Ownership, and Active Collaboration become the company mantra towards becoming a World-Class Brand
• PuroClean Online Academy – Online learning management system created to provide training, share company culture, and uplift The PuroClean Way beyond our physical building, with over 200 courses and many available in both English and Spanish
• Emergency Management Plan (EMP) – Customizable planning tool designed to offer risk management and preparedness assessments for commercial clients to minimize the impact of emergencies in their businesses

2018

• PuroClean Website Redesign – Modernized website designed allowing Franchise Owners to customize their website content to enhance brand awareness and drive business locally
• Investment in Training Facility – Transformation of training facility, including classroom technology, tools, and Flood House improvements to provide state-of-the-art instructional space

2019

• 100^th Flood – Dignitaries and special guests invited to celebrate the 100^th flood of our training Flood House

• Equipped Large Loss Trailers – Four 52’ fully equipped trailers purchased to facilitate access to drying equipment during CAT events when resources are scarce
• Environmental Health and Safety Director – Dedicated professional added to the Support Team to ensure employees have proper training and resources for safe and healthy work environment
• PuroVet Program – Established to transition military veterans into franchise ownership and empower them to succeed with PuroClean

2020

• Continued Investments Despite Global Pandemic
  • As essential workers, PuroClean Teams were empowered with resources, training, and Home Office support throughout COVID lock downs
  • Hosted virtual Meet the Team Days to continue growing the brand, and transitioned to hybrid New Franchise Training model to support continued growth
  • International Convention Virtual Awards broadcasted as local teams hosted viewing parties throughout the U.S. and Canada
• The PuroClean Way – Shared mindset of service, excellence, and accountability, embraced by every team member, at every level
• Community Support Initiative – Network-wide initiative to support communities through compassionate and charitable activities, with newly defined logo, guidelines, and graphics

2021

• Equipment Rental Program – To assist during CAT events, equipped trailers became available for immediate deployment to job sites

• Signal-PuroClean Liaison – Role created to improve synergy between PuroClean and Signal Restoration
• PuroVet Challenge Coin – Upholding a military tradition which thanks veterans for their service, a special edition coin was minted to honor the memory of veteran Tom Lanyon, our longest-serving Franchise Owner

2022

• Sales and Franchise Growth – Dedicated department added to provide local sales training  courses and personalized support for not only Franchise Owners but also Business Development Representatives (BDRs)
• Expansion into Puerto Rico – 400th PuroClean franchise awarded and opened in the island of Puerto Rico, further expanding the brand’s footprint
• PuroClean App – Mobile application and customizable communication tool with a complete directory of Franchise Owners and Home Office Support Team members, launched to keep all members of the PuroClean family informed

2023

• PuroClean Surpasses ^$400M in Systemwide Sales – Brand reaches financial milestone, demonstrating that investments, resources, and systems implemented under Mark and Frank’s leadership fueled immense growth and set the stage for continued success
• PuroClean Canada Reaches 50 Locations – With Mark and Frank at the helm of the company’s evolution in North America, Canada continues expanding to serve more markets

2024

• PuroVet Forum – Collaborative space created for PuroClean veterans to gather, support, and learn from each other
• PuroClean Achieves SOC-2 Compliance – Received certification designed to assess controls over data security, availability, processing integrity, confidentiality, and privacy, guaranteeing protection of our customers’ information as well as the brand’s 
• Partnership for a Resilient America – Hosted at the Academy and Flood House, acting U.S. Department of Labor Secretary and Resilience Force met to discuss the goal of training 1,000 workers to respond in communities impacted by disasters

2025

• 500 Location Milestone – Under Mark & Frank’s leadership, PuroClean has grown from 222 units to 500, covering North America, from Hawaii to Puerto Rico, from the most southern point in the U.S. to the Northernmost metropolis in Canada

Mark W. Davis & Frank Torre: A Ten-Year Journey Worth Celebrating

— Steve White, PuroClean President & COO

This year marks a very special milestone for all of us—the 10th anniversary of Mark W. Davis and Frank Torre purchasing PuroClean. When I look back at where we were in 2015 compared to today, I am simply amazed by how far we’ve come together.

Mark and Frank had one clear objective: build PuroClean into a World-Class Brand. They promised to invest in the growth and development of this company, and they’ve delivered. For years, they took no distributions, choosing to reinvest every dollar back into people, programs, training, and infrastructure, all to add value for you, our Franchise Owners. Look at what that vision has accomplished:

Regional Support: We completely restructured our Regional Director (RD) model, going from our RDs supporting nearly 50 offices each to a more robust team of RDs serving smaller groups of 20–25 Franchise Owners, resulting in more time for visits, financial reviews, and supporting your goals.

Training & Development: From one trainer to a team, we launched the Online Academy, which now offers nearly 200 courses, expanded reconstruction and commercial training, and significantly revamped our Training Academy to make sure your teams are ready for any challenge.

Business Growth: Our average unit sales have grown by four times. Our locations have grown from 222 to 500. Program Work that was virtually non-existent a decade ago now drives nearly 25% of U.S. systemwide sales, and we have conducted training for more than 100 dedicated Business Development Representatives (BDRs) to help you grow.

Brand Identity & Culture: From introducing a modern logo and the Brand Identity Guide to creating The PuroClean Way, our culture of Servant Leadership, Extreme Ownership, and Active Collaboration is now clearly defined and present in everything we do.

The results speak for themselves. None of this happened by accident. It happened because you engaged. You saw the vision, participated in the programs, attended the events, and embraced the change. At the end of the day, the quality of the support doesn’t matter if you don’t use it. But you stepped up and used it, and that has made all the difference.

As I reflect on this decade of growth, I feel honored to serve as your President. Our success is measured by yours, and that will never change. Together, we have built something extraordinary, and the best part is, we are just getting started!

PuroClean & Signal Restoration: Ten Years of Active Collaboration

— George Hernandez, PuroClean SVP of Commercial Operations/Signal Liaison

As we look back to 2015, when Mark W. Davis and Frank Torre acquired PuroClean, few could have anticipated the transformative impact that the relationship with Signal Restoration would eventually have on the trajectory of the PuroClean brand. While the strategic value of such a partnership may not have been fully visible to everyone at the time, it is evident today that Mark and Frank had a visionary understanding of the potential synergies that could be realized through collaboration between the two companies.

The introduction of Signal into the PuroClean network marked a pivotal moment in our evolution into the commercial restoration space. Signal brought a vast level of experience and credibility in the commercial large loss sector, and by integrating Signal’s capabilities and reputation into the PuroClean network, our Franchise Owners gained access to commercial opportunities that had previously been out of reach.

The benefits of this alliance quickly became apparent. As collaboration between the two brands grew, so too did the need for structure and clear communication. Recognizing this, Mark and Frank made the strategic and insightful decision to formalize the relationship by assigning a dedicated team member to manage and foster the partnership between Signal and PuroClean. This role was created to serve as a bridge between both organizations, facilitating open lines of communication, resolving potential conflicts, and ensuring that every PuroClean Franchise Owner received fair and equal access to opportunities that arose through the Signal-PuroClean partnership.

Today, as we reflect on how far we’ve come, it’s clear that the foresight shown in 2015 laid the groundwork for a partnership that continues to elevate the PuroClean brand and create meaningful growth opportunities for all stakeholders. Understanding the history of the PuroClean-Signal relationship is crucial to how we move forward in working as One Team with a shared commitment of Active Collaboration and Relentless Customer Service.

Advancing Veteran Entrepreneurship Through the PuroVet Program

In addition to the transformative relationship between PuroClean and Signal Restoration, Mark and Frank have played a pivotal role in championing another deeply meaningful initiative: the PuroVet Program. Frank’s passion, vision, and unwavering commitment to supporting those who have served in the military have created a unique and powerful platform within our organization that recognizes and uplifts veteran entrepreneurs.

The PuroVet Program was built on three foundational pillars: support for veteran Franchise Owners, outreach to aspiring veteran entrepreneurs, and driving revenue through set-aside contracts and certifications for veterans in the network.

As a veteran myself, I take great pride in helping lead and manage aspects of this program. Under the guidance and leadership of Mark and Frank, this program is more than a tribute to veterans; it’s a growth engine for our brand and a testament to the power of purpose-driven business.

We are immensely proud of the progress made and excited for the road ahead because the future of PuroVet is bright.

Investing In Excellence: How Mark W. Davis and Frank Torre Transformed PuroClean’s Training

— Darren Hudema, WLS, PuroClean Director of Training & Technical Services

Since acquiring PuroClean, Mark W. Davis and Frank Torre have made training and education a strategic priority. Through visionary leadership and significant  investment, they have transformed PuroClean’s training department into a nationally respected leader in restoration education.

Their commitment extended beyond curriculum development. Significant upgrades were made to the Academy’s facilities, including state-of-the-art training systems and a complete remodel of the Flood House, creating one of the most advanced hands-on earning environments in the industry.

A Vision for Growth

A significant turning point came in 2019 when Bud Summers hired me as Director of Training & Technical Services. With decades of experience and a background in IICRC instruction and standards writing, I brought a renewed focus on standards-based, real-world training. Mark and Frank believed in the vision of what the Academy could become. Their investment empowered us to raise the bar and deliver more value to our Franchise Owners.

Expanding Specialized and  Commercial Training

Mark and Frank’s support enabled PuroClean to partner with Howie Wolf and Monica Aquino from HW3 to host and develop classes such as: IICRC Commercial Drying Specialist (CDS), Commercial Large Loss Project Management, new courses in Time & Materials billing and Scope  & Repair. In 2023, PuroClean became the first franchise system to partner with Microbial Warrior International, offering: Certified Bio-Forensic Restoration Specialist®, Certified Forensic Operator®, and Fentanyl Decontamination Training.

These programs position our Franchise Owners for success in high-risk, high-reward environments.

Training Through Partnership

The Academy has strengthened industry relationships by collaborating with Signal Restoration to  rain their teams and clients, partnering with insurance carriers to deliver adjuster-focused programs, and supporting  franchise-led training events for local commercial clients and municipalities.

We’ve also extended our expertise to the  community. Our facility has hosted training for firefighters from the local fire station, ensuring first responders have the knowledge and skills to address water, fire and smoke, and biohazard challenges safely and effectively. Beyond training, the Academy has served as a meeting space for local chambers of commerce and other organizations, reinforcing PuroClean’s reputation as an engaged community partner and industry leader. As Vice President of the Restoration Industry Association (RIA)’s Board of Directors, our Chairman & CEO,  Mark W. Davis, plays an active role in elevating the restoration industry’s standards, shaping the marketplace, and empowering our Franchise Owners to engage in advocacy efforts that strengthens the restoration sector. From driving innovation to providing access to the RIA’s valuable resources and certifications, our network benefits directly from Mark’s involvement with the RIA.

These partnerships build credibility, open business opportunities, and reinforce PuroClean’s reputation for quality and professionalism.

Strengthening the Academy Team

To support the growing demand, Regional Director Daniel Thompson became a WRT/ASD certified instructor in 2022. Joy Thomas joined the team in 2023 as the RightStart Program Manager, guiding new Franchise Owners and managing all class registrations for the academy and in the field. Kevin Jones joined the team in 2025 as an Academy Trainer, bringing his WRT/ASD instructor certification and extensive field training experience.

From trauma cleanup to commercial loss management, the PuroClean Academy has become a driving force for operational excellence. This success stems from Mark and Frank’s unwavering support and belief in the power of training.

Thanks to their investment, we’ve built a culture of professionalism and industry leadership that is second to none.  PuroClean is on the Move as our training evolves. More than a success story; it’s a reflection of visionary leadership, strategic investment, and a long-term commitment to elevating the entire PuroClean network.

The Legacy of PuroClean Canada: A Decade of Growth and Leadership

— Josh King, PuroClean Canada Marketing & Client Support Manager

Over the past decade, PuroClean has undergone a remarkable transformation, with Mark W. Davis and Frank Torre at the helm of the company’s evolution in North America. Their leadership has been instrumental in elevating every aspect of the PuroClean brand, from operational excellence to nationwide recognition, ensuring the company’s standing as a leader in the property restoration industry. Their strategic vision and tireless efforts allow  the two networks to align under the same strong values and commitment to excellence. Mark and Frank’s success in the U.S. has not only propelled PuroClean to new heights but also set the stage for PuroClean Canada’s continued growth. Their work has redefined industry standards and led to a stronger, more unified brand, benefiting both sides of the border. Their presence at our annual conferences is a testament to their dedication to the broader franchise network. Every year, despite their busy schedules, they make a point to attend and deliver a memorable, impactful presentation, leaving a lasting impression on Franchise Owners and inspiring the entire Canadian network.

Their relationship with the Canadian Team is one of collaboration and support, particularly with key figures like Gord Gamble, Chairman of PuroClean Canada, and Jason Reis, President & CEO of PuroClean Canada. Through strategic discussions and collaborative initiatives, Mark and Frank have helped ensure that PuroClean Canada remains aligned with the broader goals of the company, while still adapting to the unique needs of the Canadian market. Their leadership has been instrumental in fostering a culture of growth and resilience, empowering our Franchise Owners to thrive and expand.

“Mark and Frank’s support has truly strengthened our Canadian Team. They never fail to appreciate our innovations and contributions to the system, much like every successful international franchisor values their partners worldwide,” Gord said.

Beyond their professional contributions, Mark and Frank’s visits have also been filled with memorable moments of humor and camaraderie, exemplifying the leadership that has made PuroClean Canada what it is today.

As we look ahead, the legacy of Mark and Frank’s leadership continues to guide PuroClean Canada. With their vision and strong support for our Canadian leadership, PuroClean Canada is poised for continued success, creating lasting partnerships and empowering our Franchise Owners to serve their communities with excellence.