PuroClean is proud to announce that President & COO Steve White will serve as a keynote speaker at the 2025 International Franchise Association (IFA) World Franchise Show, taking place May 9th–10th, 2025, at the Miami Beach Convention Center.
Steve White will take the stage on Day 1 (May 9) at 12:30 p.m., sharing his expert insights during a keynote titled: “Finding Success in Business Ownership Through Franchising”
With over four decades of experience in the franchising industry and now serving as President & COO of one of the fastest-growing restoration franchise brands in North America, White will explore how franchising can serve as a strategic pathway to entrepreneurship. His keynote will highlight:
- The long-term benefits of the franchise model
- What to consider when choosing a franchise
- How to build a scalable, sustainable business
“I’m honored to join other leaders in franchising at this year’s World Franchise Show,” said White. “Franchising opens doors for entrepreneurs of all backgrounds, and I look forward to sharing how a proven system like we have here at PuroClean—backed by strong leadership and a culture of service—can set the stage for long-term growth and meaningful impact.”
Also representing PuroClean at the event is Tim Courtney, PuroClean Vice President of Franchise Development, who will speak on the panel: “Franchising 101 with VetFran & Diversity Institute.”

This insightful session—“Navigating Your Franchise Journey: Choosing the Right Opportunity”—is presented in partnership with VetFran, a strategic initiative of the International Franchise Association’s (IFA) dedication to helping U.S. Veterans access franchise ownership opportunities. The panel will guide aspiring Veteran franchisees through the essential steps in selecting the right franchise for them. It will cover key considerations like evaluating franchise options, understanding the industry landscape, and financial planning, with a focus on empowering diverse and Veteran entrepreneurs to make informed business decisions. The session highlights the importance of inclusive growth and the role franchising plays in creating access and opportunity for all.
White and Courtney will appear alongside other top executives and franchising experts, making this event one of the premier networking and education experiences in the franchise world. With hundreds of brands exhibiting and a speaker lineup that includes some of the industry’s most respected voices, the IFA World Franchise Show offers attendees the tools and connections needed to take their franchise journey to the next level.
Why This Recognition Matters for PuroClean
Having not one, but two PuroClean executives invited to speak at the IFA World Franchise Show reinforces the brand’s growing influence as a leader in the franchising industry. From Steve White’s keynote on scaling sustainable franchise businesses to Tim Courtney’s panel on inclusive franchise ownership, PuroClean’s leadership is helping shape the conversation around growth, opportunity, and impact. It’s a testament to the strength of PuroClean’s franchise system, commitment to Franchise Owner success, and reputation as a brand that prioritizes both performance and purpose.
As The Paramedics of Property Damage®, PuroClean’s mission goes far beyond emergency restoration—it’s about delivering peace of mind and helping communities recover, rebuild, and thrive.
About the Event
The 2025 IFA World Franchise Show is a premier event for franchise professionals, attracting brands, suppliers, and aspiring entrepreneurs from around the world. Held at the Miami Beach Convention Center, this two-day expo features educational sessions, networking opportunities, and the industry’s top thought leaders.
✅ Learn more and register here: ifafranchiseshow.com
About PuroClean
PuroClean is a trusted leader in property restoration, specializing in water damage remediation, fire and smoke damage restoration, mold removal, and biohazard clean-up services. With nearly 500 independently owned and operated franchise locations, PuroClean serves residential and commercial customers across North America and Canada, responding to emergencies with industry-leading expertise and compassion.
With a commitment to rapid response, professional training, and cutting-edge restoration technology, PuroClean continues to set the standard for excellence in the restoration and franchising industries.