Connecting Vets, a national Audacy publication, recently featured Jennifer Wine, an Army National Guard veteran and Franchise Owner of PuroClean of Burlington, highlighting her transition from Army combat medic to restoration Franchise Owner, alongside her husband and business partner, Jessie Wine. 

Based in Burlington, Wisconsin, Jennifer and Jessie Wine bring PuroClean’s emergency restoration services to homeowners and businesses across southeastern Wisconsin, helping communities recover from water, fire, mold, and biohazard damage when it matters most. The article highlights how Wine’s 12 years of military service, including her role as a combat medic, shaped her leadership approach and prepared her for business ownership in the emergency restoration industry. Through PuroClean, widely known as The Paramedics of Property Damage®, she applies those skills in fast-paced, high-pressure situations.

Wine shared that her military background influenced her leadership style, particularly in areas such as discipline, communication, and adaptability. She explained that the Army emphasized preparation and flexibility, qualities she said are essential to success in emergency restoration work.

“Being in the military has undeniably shaped me into a more effective and resilient business owner who is disciplined, adaptable, and resilient in high-pressure situations,” Wine shared in the article.

She also spoke to the broader role veterans play in entrepreneurship, noting that while veterans represent a small percentage of the U.S. population, they account for a significantly higher share of Franchise Owners. Wine described business ownership as a symbol of the freedom veterans fought to protect, encouraging others to apply their leadership experience in new ways.

“There’s no substitute for hard work, determination, and the willingness to outwork your competitors,” Wine said, adding that veterans already possess many of the qualities required for success.

Together, Jennifer and Jessie Wine put those principles into action as PuroClean Franchise Owners, helping property owners recover and rebuild when unexpected damage occurs.

Why Veterans Like Jennifer Wine Thrive at PuroClean

Wine’s story reflects the values that have long defined PuroClean: preparation, service, and leadership under pressure. Property restoration work calls for calm decision-making, clear communication, and quick action in unpredictable situations, reflecting the real-world experience veterans bring to the role.

PuroClean is proud to support Franchise Owners like Wine by providing the training, systems, and Support Team needed to translate those skills into a successful business. Without changing who they are, veterans are able to apply their discipline and leadership in a new way, continuing to serve their communities when they need it most.

Stories like this highlight how PuroClean creates opportunities for veterans to succeed in meaningful roles, restoring not just properties, but confidence and peace of mind after unexpected events. Learn more about PuroClean Franchise Opportunities. 

Read the full Connecting Vets article featuring Jennifer Wine.

To find out more about PuroClean, CLICK HERE or call us at 800-775-7876.