A ‘Brand’ New Day for PuroClean: Exposing the Caring, Emotional Side of a Seemingly Cut and Dry Business
Fort Lauderdale, FL – PuroClean, the nation’s fastest growing restoration and remediation franchise, is on an all-out mission to educate the public and insurance agents that it does more than clean up property following disasters – it restores order to people lives during a traumatic and stressful experience.
“Every day, when we are called to the scene of property disasters caused by fires, floods and other natural and man-made disasters, we’re dealing with more than just damaged property,” said Keith Gerson, president & COO of PuroSystems, the national franchise support center for PuroClean franchisees. “People often lose their sense of security. While our services focus on restoring property, our mission focuses on offering comfort and peace of mind, as we strive to restore property and take the burden from our customers. All the extra steps we take to calm people’s nerves, is what truly sets PuroClean apart.”
For example, children often feel the stress of their parents when property damage occurs. When PuroClean arrives at a home with young children, technicians provide Teddy Bears to help ease their nerves. We plan on introducing coloring books to help educate them on why property damage occurs and how they can help the family during the trying time which is being written by a child psychologist. Even a small gesture, such as wearing booties before entering the home to insure that no further damage will be caused, helps put property owners at ease and know they are in good hands.
“Property owners and insurance agents often view our emergency service technicians like paramedics or firefighters, because we play an important role in protecting communities 24 hours a day. The rescue services we offer have earned us a reputation as The Paramedics of Property Damage,” Gerson said. “Insurance agents feel a sense of confidence when they recommend our service to property owners. They know we make them look good and help them build better relationships with their clients, not only because we help reduce the claim, but because we took care of the job in such a compassionate and caring fashion.”
The award-winning national franchise recently introduced a series of tools to PuroClean franchisees at its annual convention, held in Nashville, TN, that will help them differentiate themselves in their markets by emphasizing the extra steps they take to provide compassionate service to their customers.
The marketing tools highlight PuroClean’s key rescuer attributes including reliability, responsiveness, professional restoration service, and compassion. All new marketing materials, including van decals on PuroClean rescue vans, will feature PuroClean’s new logo with home and a safety cross – signifying the property rescue element that PuroClean provides in helping property owners cope with more common, every day property losses, such as burst pipes, oven fires and over-flowing washing machines. The rescue insignia over the home symbolizes how PuroClean watches over homes, as well as the loved ones and prized possessions inside of it.
“PuroClean has always been known for doing whatever it takes to ensure customer satisfaction and help relieve their stress,” Gerson said. “Our newly enhanced brand image and message reflects those qualities consistently throughout the communities we serve.”
The PuroClean concept was introduced in 2001 as a response to a need in the industry. Puroclean franchisees service a $40 billion dollar recession-proof niche industry in one of the largest customer bases in the country — the insurance property claims industry. PuroClean is an emergency restoration service business providing services to insurance companies and property owners for water damage, mold, smoke, fire clean up, and trauma events. Currently, 160 PuroClean franchise units operate nationwide and in Canada. Entrepreneur magazine’s January 2007 issue ranked PuroClean in the upper half of the Top 500 Franchises in the United States. In addition to the Entrepreneur rankings, Puroclean was identified by FRANdata as one of the fastest-growing U.S. franchise concepts, ranking 53rd in the nation. For more information, visit www.purocleanopportunity.com.