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March 11, 2008

PuroClean Takes Home Three ADDY® Awards for Creative Marketing Campaigns

by PuroClean Editorial Team

Tamarac, Fla. (March 10, 2008) – PuroClean, the nation’s fastest growing restoration and remediation franchise consistently awarded for its best practices in franchising, has been recognized for its creativity on the marketing front – taking home two Gold Awards and one Silver Award in a regional ADDY® Award competition.
PuroClean’s marketing materials were chosen among 285 entries submitted to the Advertising Club of Greater Ft. Lauderdale. The win makes PuroClean eligible for the prestigious national ADDY® Award competition.

“We are proud to receive recognition and showcase the award-winning work that the PuroClean creative team produces on behalf of its franchisees and customers,” said Keith Gerson, president and COO of PuroClean. “We pride ourselves on hiring the best talent in the industry to create powerful, creative marketing materials that best represent the PuroClean brand in the marketplace, and these awards are validation of our efforts.”

The Gold-winning materials include the company’s Strategic Plan, a spiral-notebook style brochure created for PuroClean’s franchisees and themed “One Degree” – referring to an analogy that raising the temperature of water from 211 degrees to 212 degrees means the difference between something very hot and something that generates steam that can power a machine, an extra degree of effort by a franchisee can result in unparalleled success. The metaphor is illustrated throughout the brochure with creative images related to the steam-powered locomotive. Additional photographs and copy symbolize the power of leadership, execution, vision, perseverance and excellence.

PuroClean also won a Gold Award for a packaging campaign for its new line of “Comfort Fresh Scents” air freshening products. The product line features cans wrapped in multi-colored labels that represent the respective scent. For example, a “Sugar & Spice” product features a gingerbread cookie and cinnamon colors, while a “Purity” scent portrays an illustration of a single water drop on a sky blue backdrop.

The PuroClean team credited for producing the award-winning marketing materials include: Michelle Jasinski – Art Director, Keith Gerson – COO, Christine St. Laurent – National Marketing Manager, and Julie Champagne – Products & Equipment Manager.

The Advertising Club of Greater Fort Lauderdale was established in 1957 as the local arm of the American Advertising Federation (AAF), to serve the interests of the advertising community in the Greater Fort Lauderdale area. The annual American Advertising Awards give local companies an opportunity to showcase their creativity and compete locally, statewide and nationally for the prestigious ADDY®.

“Advertising is an integral part of a company, and recognizing achievements in advertising is a testament to the success of the company within the past year,” said ADDY Chair, John Savor. “It’s quite an achievement that PuroClean received two of the 39 Gold ADDY® Awards among this year’s 285 entries.”

PuroClean took home Gold awards for Packaging Campaign and Color Brochure, which will move on to compete in the 4th District Awards among all AAF clubs throughout Florida and the Caribbean. PuroClean also received a Silver ADDY® in the Special Events Invitation category.

About PuroClean
PuroClean franchisees service a $40 billion dollar recession-proof niche industry in one of the largest customer bases in the country — the insurance property claims industry. PuroClean is an emergency restoration service franchise providing services to insurance companies and property owners for water damage, mold, smoke, fire clean up, and biohazard events. PuroClean was recently identified by FRANdata and Franchising Market Magazine as one of the fastest-growing U.S. franchise concepts. Currently, more than 200 PuroClean franchise units are operating or under development nationwide and in Canada. For more information, visit www.PuroClean.com.