Seasoned Marketing Expert Joins PuroClean as Director of Marketing
Olga Fraga Brings Innovative Ideas to the Property Restoration Franchise
Tamarac, Fla. [August 18, 2014] ─ PuroClean, the nation's premiere franchise specializing in property emergency restoration services, has recently announced the appointment of Olga Fraga as the new Director of Marketing.
Fraga joins PuroClean after nearly ten years of working as President for the marketing and special events company that she founded, Fraga Marketing. As President, Fraga handled high-profile event production and management, sponsorship, media relations and marketing plan implementation. Previously she was Vice President of Commercial and Governmental Affairs at the Miami Association of Realtors, Vice President of Corporate Communications for Terremark Worldwide (now Verizon) and Executive Director of the Coconut Grove Chamber of Commerce, where she was the first Hispanic leader of the organization. Her passion lies in helping those around her, whether it is helping businesses with marketing strategies or guiding people going through difficult times. This is why the opening at PuroClean stood out to her.
“We are confident that Olga is going to be a perfect addition to our team,”said Steve White, President and COO of PuroClean. “Between her passion for helping others and her expertise in the marketing field, we know she has what it takes to excel at an emergency restoration company. She has a wealth of experience and is the ideal person to lead our marketing team.
As the new Director of Marketing, Fraga will be responsible for the planning, development and implementation of all of PuroClean’s marketing support, communications and public relations activities, both internal and external. She will oversee the development and implementation for support materials and programs for franchisees within the marketing and public relations arena and she will direct all efforts of the marketing and communications department to ensure that it coordinates with all other departments within the system.
“This is a very exciting time for the PuroClean brand and I’m lucky to be a part of it,” said Fraga. “PuroClean is poised for growth and it will be my goal to help make us the most recognizable brand in the restoration industry. The PuroClean system has the right leadership team, franchise owners and employees to propel the brand forward and I look forward to helping them on this mission. When people think of home restoration, we want them to think of PuroClean.”
Each year, PuroClean performs more than 50,000 jobs throughout the U.S. by providing restoration services from common household mishaps to large scale disasters. PuroClean currently has a comprehensive network of more than 240 franchise offices around the U.S. and Canada offering top-notch emergency mitigation, restoration and recovery services to address fire and smoke damage, water damage, flood water removal, mold issues and biohazard clean up.