Community Newspapers’ Small Business Matters recently featured an in-depth conversation between host Carlos Ribero of nextMEDIA Marketing and Thomas Avila, President of PuroClean of Coral Gables in Florida. The episode takes viewers inside the world of property-damage restoration, exploring what happens after water, fire, mold, or biohazard emergencies and how PuroClean supports local families and businesses when they need help most.
Known as The Paramedics of Property Damage®, PuroClean specializes in rapid-response restoration for both residential and commercial properties. In this episode, Avila shares what sets PuroClean apart in a competitive industry, what customers should expect when disaster strikes, and how PuroClean Franchise Owners are trained to deliver high-quality, ethical service.
Key Takeaways from the Episode
Here are the main takeaways from Thomas’s conversation with host Carlos Ribero. These insights offer practical guidance while also giving a glimpse into the deeper purpose that drives every PuroClean Franchise Owner and their teams.
- Restoration is more than cleanup—it’s science.
Avila explains how water, fire, and mold spread behind walls and flooring, and why trained mitigation prevents more severe and costly structural issues.
- Mold isn’t always visible, but professionals can identify it quickly.
Through air testing, surface testing, and lab analysis, PuroClean determines whether indoor conditions are safe and how to properly remediate affected areas.
- Clean-water leaks and floodwater require very different treatments.
A pipe break may allow for drying and salvaging. Floodwater, however, is contaminated and requires full removal and sanitization to protect your health and home.
- PuroClean technicians are trained and certified to handle complex cases.
From HEPA filtration systems to antimicrobial treatments, Avila walks through the tools and methods used to restore properties safely and effectively.
- Storm response is demanding and deeply meaningful.
Avila shares stories from storm deployments in North Carolina and across Florida, where PuroClean teams helped communities recover after major hurricanes and flooding. Through these experiences, Avila shows that restoration isn’t just about repairing structures, it’s about helping families and business owners reclaim stability during some of life’s most challenging moments.
- Honest, ethical guidance matters.
As Avila notes in the episode, “We take an ethical approach… we won’t sell anyone on a service they really don’t need.” This commitment to transparency is at the core of how PuroClean Franchise Owners across North America serve their customers.
- Local teams, backed by a national network, mean faster help.
Each PuroClean office is independently owned but fully supported by a national franchise system, giving customers confidence that trained help is always nearby.
Why This Episode Matters for Homeowners and Business Operators
Property damage can feel overwhelming, especially if you’ve never faced it before. This interview gives viewers a look behind the curtain, showing what actually happens during an emergency response, why professional mitigation matters, and how restoration experts make decisions that protect your home, business, and health.
Hearing directly from a Franchise Owner provides real insight into the values, training, and systems that guide every PuroClean Team Member who arrives at a customer’s door. Avila’s perspective provides insight into the experience of being a PuroClean Franchise Owner, offering inspiration for anyone who may be exploring a future in this growing and meaningful industry.
Each story in this episode highlights how trained, ethical, and dedicated PuroClean Franchise Owners make a real difference for families and businesses when disaster strikes, demonstrating the company’s lasting impact in communities nationwide.
To find out more about PuroClean, CLICK HERE or call us at 800-775-7876.
