PuroClean has once again been recognized as one of the top franchises in Entrepreneur’s highly regarded 2025 Franchise 500® ranking. This year marks PuroClean’s fourth consecutive appearance in the Top 100 and our ninth year overall, a testament to our company’s consistent growth, financial strength, and brand power.
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The Entrepreneur Franchise 500® is a respected benchmark in the franchising industry. It evaluates businesses on key factors such as unit expansion, stability, and franchisee support. PuroClean’s continued presence on this prestigious list reflects our unwavering commitment to excellence and reputation as a premier franchise opportunity.
“Being recognized inside the Top 100 on Entrepreneur Magazine’s Franchise 500® is an incredible honor and a direct reflection of the dedication and hard work of both our Home Office Support Team and Franchise Owner community,” said Steve White, our President and COO. “This recognition highlights our commitment to excellence within franchising and is a testament to the momentum we’ve built as a brand. It drives us to continue delivering Relentless Customer Service as we help communities across the nation recover from property damage.”
With nearly 500 franchise locations across the U.S. and Canada, PuroClean has built a strong reputation for providing high-quality restoration and remediation services. Our presence in the Franchise 500 ranking underscores our strength and reliability as a business opportunity for aspiring entrepreneurs in the property restoration industry.
To see where PuroClean ranks, view the full 2025 Entrepreneur Franchise 500® rankings, and for more details about this achievement, read the full press release.
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PuroClean embraced the holiday spirit by mobilizing our franchise network across North America to support the PuroClean Cares®: Season of Giving campaign. Spreading holiday cheer through toy drives, meal distributions, and community partnerships, we made a meaningful impact on families in need. Efforts ranged from hosting food drives and supporting group homes to organizing fundraising events, all with the goal of fostering joy and gratitude for the holiday season.
“At PuroClean, Servant Leadership is more than just a core value—it’s a responsibility we carry in every community we serve,” said Steve White, President and COO. “Our PuroClean Cares community giveback efforts reflect our unwavering dedication to putting local community members first. We are extremely grateful to the entire PuroClean family for coming together this holiday season to support those in need. Our teams have demonstrated what it means to lead boldly with the heart of a servant.”
Franchise Owners across the country took part in impactful initiatives, with standout efforts including:
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“Our Franchise Owners were able to partner with so many wonderful organizations across the country to bring joy to countless communities,” said Alex Pericchi, Vice President of Marketingand Online Learning. “At PuroClean, caring for communities is at the core of who we are.”
Read the full press release here or visit our blog for more details about our successful 2024 PuroClean Cares®: Season of Giving campaign!
What drives a successful transition from military service to the corporate world? On a recent episode of the Leadership Loading Podcast, host Jason McClaren welcomed Steve White, President and Chief Operations Officer of PuroClean. Steve is a U.S. Army veteran and franchising expert with nearly 39 years of experience.
Together, they explore the lessons Steve has learned throughout his career, from his early days in mechanized infantry to his current role as a leader in the restoration industry.
Steve White’s journey began in the U.S. Army, where he served in mechanized infantry. The discipline, teamwork, and leadership skills he developed during his service became the foundation for his success in franchising. Reflecting on his transition to the corporate world, Steve shares how veterans’ unique qualities—resilience, adaptability, and a mission-driven mindset—make them natural leaders in business.
A passionate advocate for veterans, Steve highlights the role of organizations like VetFran.org in helping veterans pursue entrepreneurial opportunities. He discusses how programs like these provide the tools, mentorship, and networks needed to thrive as business owners, emphasizing the importance of fostering a community of support for those who have served.
Steve also dives into his leadership philosophy, which centers on leading from the front, fostering Active Collaboration, and modeling Servant Leadership—two of PuroClean’s core values. By prioritizing the needs of his team and leading by example, Steve has cultivated an environment of trust and shared purpose throughout his career.
Steve White’s story is a testament to the enduring power of military principles in achieving success and making a difference in the business world.
Listen to the entire Leadership Loading Podcast to hear Steve White’s inspiring journey and actionable leadership advice firsthand.
What does it take to lead with precision and purpose? In a recent episode of Franchise Today with Stan Friedman, Steve White, our President and Chief Operations Officer, provides Stan Friedman, CFE with an inspiring narrative of his transition from military service to becoming a transformative figure in the franchise industry. In this insightful interview, Steve shares his inspiring journey—from his roots in the Army, where he honed his leadership and logistics skills, to becoming a leader in the franchise industry.
Steve White’s story began in the U.S. Army, where he discovered his natural talent for logistics. This experience formed the backbone of his future career, shaping his approach to leadership and problem-solving. Leaving the military, Steve brought his freshly honed skillset to the private sector, where his journey with Domino’s Pizza began in the 1980s.
When Steve joined Domino’s, he faced the daunting task of revitalizing its struggling equipment division. With military efficiency, he transformed it into a benchmark of operational excellence. His success caught the eye of Domino’s founder, who entrusted him with turning around additional divisions, cementing Steve’s reputation as a dynamic leader capable of delivering impactful results.
Steve’s ability to drive transformation continued as he joined Allegra, playing a pivotal role in consolidating companies under one unified brand. Today, he brings the same innovation and dedication to PuroClean, leading the restoration industry with a commitment to excellence and community impact.
Steve’s contributions extend far beyond his corporate roles. As a board member of the International Franchise Association (IFA), he has championed initiatives like VetFran, supporting veteran entrepreneurs. Currently chairing the IFA Educational Foundation, Steve remains a passionate advocate for advancing education and opportunities within franchising.
Tune in to Franchise Today with Stan Friedman featuring Steve White for all the amazing details on how Steve White’s leadership philosophy continues to shape PuroClean’s culture and the franchising world at large. Hear his story and gain valuable lessons in leadership, resilience, and growth.
PuroClean is proud to have played a vital role in helping communities recover after Hurricanes Helene and Milton caused widespread destruction across the southern United States. Our expert teams responded immediately, providing essential services such as water extraction, mold remediation, and structural drying to minimize damage and restore stability for impacted property owners.
“PuroClean’s mission is to be there for communities when they need us most,” said Steve White, President and COO. “We move into areas affected by storms as soon as possible to provide critical services to those who have experienced damage to the places they live and work. We recognize the immense financial and emotional toll these hurricanes have taken, and we remain committed to restoring properties, rebuilding communities, and instilling confidence.”
With recovery efforts spanning Florida, Georgia, the Carolinas, Kentucky, and Tennessee, our Franchise Owners and technicians have provided critical support to hundreds of homes and businesses. “PuroClean’s Franchise Owners have shown exceptional dedication and compassion in supporting their communities through the challenges following Hurricanes Helene and Milton,” said Chrissy VanderWyde, Vice President of Franchise Relations. “Our Franchise Owners are not only trained professionals but also invested members of their communities. Their commitment to providing rapid, high-quality service has been a lifeline to countless property owners facing the daunting reality of recovery.”
As recovery costs are projected to reach tens of billions of dollars, PuroClean remains committed to delivering high-quality disaster recovery services and helping communities rebuild confidently.
For more details on PuroClean’s recovery efforts after Hurricanes Helene and Milton, read the full press release. Visit our blog for expert advice on what to do after a hurricane and other hurricane-related resources.
PuroClean, a national leader in property restoration and remediation services, has made a significant leap in the 2024 Franchise Times Top 400 franchises list, moving up from #192 last year to #154. This exclusive ranking evaluates U.S.-based franchise systems by system-wide sales, highlighting the largest and fastest-growing franchises.The 44.4% increase in sales also earned PuroClean the #2 spot among the fastest-growing franchises in the rankings. Securing a spot on this competitive list is a testament to PuroClean’s dedication to its mission: providing unparalleled restoration services to communities in need. It also reflects the resilience and hard work of the entire PuroClean network.
As an industry leader with nearly 500 locations across North America, PuroClean has consistently demonstrated a commitment to excellence. Known as the “Paramedics of Property Damage®”—providing fast and reliable water damage remediation, fire and smoke damage restoration, mold remediation, and biohazard cleanup services—the brand has grown exponentially in both reach and reputation. With a focus on innovation and Franchise Owner support, PuroClean continues to elevate the restoration industry’s standards.
“We are honored and excited to hear the news that PuroClean has been recognized as #154 on the 2024 Franchise Times Top 400 franchises list,” said Steve White, PuroClean President and COO. “This achievement is a testament to our unwavering commitment to building a World-Class Brand, supporting the success of our Franchise Owners, and delivering Relentless Customer Service. Our dedication to excellence and the strength of our collaborative culture continues to define PuroClean.”
For a closer look at the Franchise Times Top 400 and the brands leading the way in franchising, check out the full press release.
PuroClean, a Tamarac property restoration company, has adopted a Millennium 6-12 Collegiate Academy classroom as part of a nationwide initiative to give back.
In Tamarac, they focused on assisting a dedicated middle school teacher, Kay Thomas, in furnishing her classroom with essential supplies.
The Adopt-a-Classroom Campaign is PuroClean’s way of acknowledging and easing that burden for educators who go above and beyond for their students.
Thomas teaches six classes with up to 30 students each. She is part of Millennium’s STEAM program, which blends science, technology, engineering, arts, and mathematics, fostering creativity and innovation among students aged 11 to 13.
After Millennium was ranked number one in public high schools in Broward and Miami-Dade Counties by U.S. News & World Report, Steve White, president and COO of PuroClean, was inspired by the achievements and proud to be giving back to the community. White believes that being good corporate citizens is the core of what PuroClean does, both at their home office and through our franchise network.
The company delivered supplies on August 26, just before the school’s Open House. This way, Thomas’s students had the necessary resources as school began.
White also invited the STEAM class to visit PuroClean’s state-of-the-art training facility in Tamarac this school year.
He added, “We deeply appreciate the hard work of educators.”
PUBLISHED BY TAMARAC TALK
MORRISTOWN, NJ – PuroClean, one of the country’s leading property restoration and remediation franchises, has announced its 2024 Franchise of the Year. Nelson and Sujey Rivera, owners of PuroClean of Morristown, were named the PuroClean Franchise of the Year at the company’s Annual International Convention. Selected from nearly 500 franchise locations across North America, PuroClean of Morristown was recognized for receiving outstanding scores across several categories, including sales growth, market share, sales revenue, and profitability, among others.
The Riveras, who co-own and operate PuroClean of Morristown, Livingston, and Bloomfield, exemplify PuroClean’s commitment to helping New Jersey residents and their properties recover from the unthinkable when disaster strikes.
As the third of 12 children, the father of two young daughters, and a decorated firefighter, Nelson knows the importance of being there for community members in their darkest hours. Currently the Fire Captain in Orange, NJ, he has earned multiple awards for his bravery and dedication to service, including the City of Orange Chamber of Commerce Valor Award, New Jersey State Firemen’s Mutual Benevolent Association Award for Valor, and the American Red Cross Hero Award.
“There can only be one Franchise of the Year, and with so many wonderful franchise owners, it’s always a tight competition,” said Steve White, President and COO of PuroClean. “As both a PuroClean Franchise Owner and an active fire chief, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the line for others while expecting nothing in return. He has seen and helped people through their worst days, whether it be water, storm, mold, or fire damage. Nelson and Sujey exemplify what it means to be a true Paramedic of Property Damage—everyone should take a page or two out of the Rivera family’s book.”
Nelson has been a resident of Essex County since 1999, when his family made the move to Newark. He later relocated to Orange, where he began serving as a firefighter in 2009 and still serves to this day. Nelson’s journey with PuroClean began as a technician, and it was through working with the owner of PuroClean Livingston that he discovered his passion for the business.
In 2017, Nelson, along with his co-owner and wife, Sujey, moved to Livingston to be closer to the business. Soon afterward, the duo opened their first PuroClean franchise in Morristown and later expanded to Bloomfield and Livingston. Nelson still serves as a captain in the Orange Fire Department, running the business when not on duty. His franchise locations now serve all of Essex County and nearby areas.
“We’re so honored. All I have to say is that, honestly, in the almost five years that we’ve been here, it’s been such an incredible experience. Nelson is such a hardworking person, and he’s so deserving,” Sujey said. “I want to give so many thanks to the corporate team. What we continue to do is never enough; we always want to try to be better. I appreciate all the support of everyone, [who] from the beginning, has always just shown so much love and support. We’re here because of all of you. So, thank you.”
PuroClean is one of the leading restoration franchise companies in the United States. Each year, the brand performs thousands of jobs throughout North America, providing restoration services for everything from common household mishaps to large-scale disasters.
As a leading franchise concept, the PuroClean model is ideal for business entrepreneurs passionate about contributing to their communities during times of need or natural disasters. PuroClean Franchise Owners receive extensive training on proper remediation and restoration techniques through the PuroClean Academy, which is both hands-on and classroom-based. The Academy also provides pre-opening training courses to help prepare new owners for the launch of their local PuroClean businesses. The company also offers marketing support to help its franchise owners reach success.
For more information about PuroClean of Morristown, call (973)-993-6444, email [email protected] or visit https://www.puroclean.com/pm-nj/
BURLINGTON, WI — Local PuroClean co-owners Jessie and Jennifer Wine were recently recognized as the inaugural Public Relations Excellence Award winners at the annual PuroClean International Convention. The Wines, co-owners of PuroClean of Burlington, were selected from the brand’s network of nearly 500 franchise locations across North America for their timely responses, in-depth answers, and going above and beyond for the brand’s PR Partner, Franchise Elevator PR, to garner media opportunities.
“This award came as a big surprise,” said Jessie. “Franchise Elevator reached out to us a few times to tell our story, and so we did. We’re veterans, and we just did our service and weren’t expecting anything.”
“One of the big things I like to tell everybody is that we really had a very big community, and having left the military, it kind of left a hole of that need to be around people, like-minded people, and when we came to visit PuroClean for the first time, I felt like I had that community again, so thank you,” Jennifer added.
The Public Relations Excellence Award is a new accolade that celebrates exceptional franchise owners within the PuroClean network who help maintain a positive public image in their local community and nationwide. Showcasing the leadership team, franchise partners, and community giveback campaigns to the public and the media helps to push the PuroClean brand forward. The brand’s core pillars – servant leadership, active collaboration, and extreme ownership – are all exemplified by the Wines. They were committed to working with the company’s PR partner to share their background with the press transparently, fill out in-depth questionnaires, and share their journey with PuroClean.
“The Wines have a strong service mindset that has helped them not only succeed in aiding their community but also helped PuroClean gain national media attention,” said PuroClean President and COO Steve White. “This recognition underscores their abilities to go above and beyond with our PR partner and their commitment to helping the overall network. We hope more franchise owners can take advantage of PR in the upcoming year and help grow our brand.”
The Wine’s PR focus was on their military service, which garnered attention from multiple publications. Their story has been featured in national outlets such as U.S. Veterans Magazine, Connecting Vets, and Franchise Consultant Magazine. Their military background and journey to PuroClean have been central themes, and they’ve been open and transparent in sharing their experiences. The Wines have excelled in live interviews and provided detailed written responses. The coverage includes extensive two-page spreads filled with insightful commentary and various photos. Notably, the Connecting Vets article also highlights Steve White alongside the Wines, showcasing their willingness and strengths to work alongside leadership.
For more information about PuroClean of Burlington, call (262) 342-2226, or visit https://www.puroclean.com/pb-wi/.
PuroClean is one of the leading property restoration franchise companies in the nation. Each year, the brand performs thousands of jobs throughout the United States and Canada, providing restoration services from common household mishaps to large-scale disasters.
© 2026 PuroClean. All Rights Reserved.
© 2026 PuroClean. All Rights Reserved.
