A Celebration of Milestones, Momentum, and the Power of ONE TEAM
From June 12–14, 2025, the PuroClean network gathered at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, for our biggest event of the year: the 2025 PuroClean International Convention. Branded ENGAGE, this year’s theme was more than a title; it was a call to action.
Franchise Owners, Home Office Support Team members, and strategic partners came together as ONE TEAM to share insights, strengthen relationships, and celebrate everything that defines The PuroClean Way: excellence, purpose, and a relentless commitment to serving our communities.
Why the 2025 Convention Was the Place to Be
This year’s Convention featured a packed agenda tailored to support franchise growth at every level. Whether attendees were first-year Franchise Owners or longtime veterans, this year’s Convention offered powerful learning sessions, partner showcases, and impactful keynote addresses that reinforced what it means to be part of a World-Class Brand.
Here’s a snapshot of the highlights:
Key Business Updates & Strategic Vision
- Steve White, President & COO, delivered the annual Company Update, setting the tone with insights on network growth, service standards, and what lies ahead, including the continued focus on our PuroVet Program, spearheaded by our Vice Chairman, Frank Torre.
- Chairman & CEO Mark W. Davis followed with a visionary message about PuroClean’s expansion, values, and future focus on scale, excellence, and industry leadership.
Data, Dollars & Strategy Sessions
Attendees took part in multiple breakout tracks designed to improve profitability, sales processes, and operational strength, including:
- “Show Me the Money” – Real-world strategies for hiring, growing, and managing Business Development Representatives (BDRs)
- “Let’s Talk Numbers” – Focused sessions on PuroLogic, financial tracking, and performance analytics
- “Expanding Your Marketing Toolbox” – A hands-on workshop exploring marketing strategies like Continuing Education courses, posting on social media platforms, and website optimization through blogs and localized content
- “CAT Event Ready” – Actionable guidance on pre-deployment, profitability, and building a CAT response team
Spotlight Sessions & Industry Experts
Our 2025 Convention also welcomed industry thought leaders and expert speakers, including:
- Ford Saeks, who delivered an energizing keynote on AI in business and actionable tactics to accelerate franchise growth
- Ed Cross, “The Restoration Lawyer”, who gave legal insights tailored to the restoration industry
- Phillip Rosebrook Jr., sharing strategies for long-term growth, team alignment, and future planning
From commercial sales to reconstruction, attendees left with actionable tools and a renewed focus on strengthening every part of their operation.
Celebrating the PuroClean Way
Our 2025 Convention, with an engagement theme, wasn’t just about business; it was also about honoring the people behind our success.
PuroClean On the Move Dinner & Awards Celebration
During Friday night’s On the Move Awards Dinner, we recognized the best and brightest across our network. From operational excellence to community impact, these awards celebrate what it means to be a PuroClean Franchise Owner.
Special recognition was given to our:
- Franchise of the Year
- Rookie of the Year
- Hot Shot Award Recipient
- On the Move Award Recipient
- Brand Promise Award Recipient
- PuroClean Cares Award Recipient
- Public Relations Excellence Award Recipient
- Continuing Education Award Recipient
And many more exceptional leaders. Congratulations to all of our Award Winners. Your dedication, leadership, and service continue to inspire our entire network.
🔗 Read More About Our 2025 Award Winners →
Community, Culture, and Connection
Beyond the sessions and awards, this Convention reminded us what makes PuroClean truly special: our community.
From the Welcome Kick-Off Party in the Expo Hall to the Prayer Circle and the PuroWomen’s Growth Group luncheon, the energy was electric. Attendees had the chance to network with industry partners, explore innovations in the Strategic Partner Expo, and enjoy memorable experiences, from golf at the Cowboys Golf Club to Saturday’s closing Networking Party at the Glass Cactus.
These moments weren’t just fun, they were foundational. They strengthened the bonds that make us ONE TEAM, united by a shared mission and future.
A Huge Thank You to Our 2025 Convention Sponsors
The success of this Convention would not have been possible without the incredible support of our sponsors. From breakout sessions to networking events, their contributions helped create an unforgettable experience for our Franchise Owners and guests. Special thanks to our Platinum Sponsors, Aramsco, Cotality, and Signal Restoration Services, and all of our Diamond, Silver, Bronze, and Premium Sponsors, whose partnership fuels the growth and strength of our entire network.
Your commitment helps empower our franchise system to grow stronger, serve better, and lead with purpose.
Looking Ahead
As PuroClean continues to grow, events like these serve as a powerful reminder of what’s possible when a purpose-driven network rallies around shared values.
From embracing new technologies, to welcoming new partners and leaders, we are energized for what lies ahead and more committed than ever to being a World-Class Brand that leads with integrity, innovation, and impact.
Thank you to everyone who engaged with us at this year’s Convention, and a special thank you to our sponsors, speakers, and Home Office Support Team for making it all possible.
Until next year, because the best is yet to come.
In the News
Our 2025 Convention didn’t just energize our network—it caught the attention of the franchise and restoration industries, too.
Explore how PuroClean’s approach to engagement and leadership is being recognized across the board:
Cleanfax: PuroClean’s Annual International Convention Draws Hundreds of Franchise Owners
Franchise.org: Not Just Another Convention: How PuroClean Turned Engagement into a Competitive Advantage
CleanLink: PuroClean Turned Engagement into a Competitive Advantage
About PuroClean
PuroClean is a leading, world-class service brand specializing in water damage remediation, fire and smoke damage mitigation, mold removal, and biohazard clean-up, serving both residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean is a fast-growing franchise network of over 500 independently owned and operated locations. Find a location near you.
With a commitment to respond within two hours, PuroClean professionals are thoroughly screened, insured, and trained to use the latest restoration technology to deliver high-quality results with speed, compassion, and care.
PuroClean has earned numerous honors across the franchise and business world, including recognition in 2025 as one of Entrepreneur’s Fastest-Growing Franchises, Franchise Times’ Top 10 Brands to Buy, and a Franchise Business Review Top Franchise for Women.
