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PuroClean Franchise Owners Profitable Meaningful Business
November 12, 2018

How One International Franchise Network Restores Clients’ Properties and Lives, and Offers Franchise Owners a More Meaningful Business Model

by PuroClean Editorial Team

Who is PuroClean?

Founded in 2001, PuroClean is a leading damage remediation company that works on a franchise-based model. PuroClean franchise owners offer emergency restoration services for property damage caused by water, fire, mold, biohazards, and other disasters. They offer these services to homeowners, business owners, the insurance industry, and home service providers. Many of the offices also offer reconstruction and other related services.

Best Franchise Business 2018

The above publications have ranked PuroClean in the Top Franchises lists.

PuroClean has a comprehensive network of over 260 franchise offices across North America, which has grown by 20% in the last two years alone. Each local PuroClean office is independently owned and operated. PuroClean technicians are thoroughly screened, insured, and trained in using the latest in mitigation technology and procedures. They also operate under a strict code of ethics.

Each year, PuroClean franchise owners perform thousands of jobs throughout the United States and Canada, providing restoration services and peace of mind for events ranging from common household mishaps to large-scale disasters.

PuroClean Franchisees Restore Properties and Lives

A Company for People

We are not just a franchise company. With many years of experience, PuroClean has become one of the largest restoration franchises across North America. And we couldn’t have achieved that without our team of dedicated franchise owners. We provide training and support to make sure that each and every one of our franchise owners works with compassion, competence, and professionalism to become a hero in his or her community.

As a franchising company, we serve our franchise owners with dedication and respect. With experienced leadership and support teams at our headquarters in Tamarac, Florida, we provide the tools that our franchise owners need in order to be successful. From system and processes for marketing and training, to program work with major insurance companies, our franchise owners get all the right skills and support to grow their local business.

Ben Doebler of PuroClean Restoration Services in North Western Portland, Oregon, recalls the process of signing on: “During my time with President Steve White, and the rest of the team, I felt a real comfort with the vision and direction in which PuroClean was heading. So, we took the leap and decided to open an office in the Portland, OR market, and it has been full speed ahead ever since.”

Ben opened the doors to his business in 2015 with no previous experience in restoration. He followed our proven business model, took advantage of the wealth of resources, knowledge, and support that both the team in Tamarac and the neighboring franchise owners offered, and year after year has doubled his business, making it all the way to President’s Circle (top 10% of franchise owners) by year three.

And Ben is not alone is his success. Other franchise owners have found in PuroClean a model to build a successful, profitable, and meaningful business.

Honoring Our Franchise Owners

Each year, we organize the PuroClean Convention to honor and appreciate our franchise owners. The annual convention offers industry speakers and thought leaders, training sessions, and social events. It also serves as the perfect opportunity to highlight PuroClean franchise owners’ achievements. The awards honor both long-time and new franchise owners in seven categories. It also recognizes technicians for the Technician of the Year Award.

Aside from the annual convention, each fall, we host Regional Meetings that provide convenient opportunities for franchise owners to meet with the leadership and support teams, as well as with each other, and learn to grow together.

PuroClean Franchise Network People

Training to a T

PuroClean’s training center, the PuroClean Academy, is a remarkable facility. It delivers the highest level of training in our industry in North America and beyond. The PuroClean Academy consists of a high-tech classroom with special features to facilitate both in-person and remote learning opportunities. It provides interactive webinars; live, interactive video presentations; and other hands-on learning opportunities for the most effective, specialized education.

PuroClean Franchise Owners Training


The PuroClean Academy also includes a state-of-the-art Applied Structural Drying (ASD) facility that we affectionately call our “Flood House”. It is the focal point of real-life practical instruction. One of only 24 in the world, this is the premier ASD facility in the nation. It has the approval of the Institute of Inspection, Cleaning and Restoration Certification (IICRC), the restoration industry’s top standard-writing agency. The PuroClean Academy also allows all PuroClean franchise owners and their employees the opportunity to receive certifications from the IICRC. Overall, more than 1,000 PuroClean associates and insurance professionals have trained here since our introduction in 2011.

Two years ago, we expanded our training capabilities beyond the constraints of our facility by launching our Online Academy. Leveraging the power of technology, we have trained over 1,100 students and issued more than 1,500 online certificates.

Moreover, our franchise network also offers Continuing Education (CE) classes; more than 24,000 industry experts have trained and received certifications in the past six years.

PuroClean Training Education

Web Technology

Our franchise owners benefit from the latest web technology, with a wealth of resources at their fingertips. Our web presence operates on a network of interconnected websites. Each franchise owner manages a website that he/she can personalize and localize to his/her specific needs. A local website is critical in making your franchise business known in your community and attracting new clients.

Our network also benefits from our state-of-the-art Intranet, PuroDrive, a platform for communication and sharing of tools and knowledge.

Company Numbers

In 2018, PuroClean has achieved a remarkable climb of 151 spots in Entrepreneur magazine’s Franchise 500 standings, taking the number 258 spot. The prestigious list ranks the nation’s top franchise brands annually.

The key factors in Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. PuroClean predicts another strong showing on the 2019 Franchise 500 list.

Furthermore, an integral part of PuroClean’s growing franchise success is our positive relationships with many of the country’s biggest insurance providers.

“Large insurance carriers continue to partner with us because of the high standards we have for every franchise owner across the country. We train each PuroClean franchise owner to work efficiently and professionally, and excellent customer service drives our success. Prospective franchise owners see that they can work on large national accounts, and it’s very appealing to them.”

­ Chairman and CEO Mark W. Davis

In the past three years, since the company was acquired by Mark Davis and Frank Torre, PuroClean has seen a steady unit growth of 20%. Overall revenue has also grown 58%, showing an increase in revenue for the individual franchise owners. A significant growth-driving factor has been the work generated through negotiated programs with major insurance carriers across the country. This has increased eight-fold in the past four years.

PuroClean Revenue Growth

Being financially secure as a PuroClean franchise owner is an easily achievable goal in the booming $210 billion restoration industry.

The PuroClean Difference

We believe that our people are the strongest differentiator: from our company culture, to our training and support. But that is not all. We believe that the following features also set us apart from our competitors.

We hold our brand to the highest standards, helping us to stand head and shoulders above our competitors.

A strategic partnership with Signal Restoration Services makes it possible for our franchise owners to handle large-loss and commercial jobs that would normally be out of reach, such as in the case of natural disasters.

We employ systems and processes, such as our PuroMetrix software (restoration management system). This makes it easy for our franchise owners to follow a proven recipe, and focus on building meaningful relationships in the community they serve.

Through our PuroVet program, we encourage and support military veterans to become entrepreneurs in their communities, in a career where they can continue to be the heroes they were destined to be.

A Perfect Franchise Opportunity for YOU

PuroClean is a fast-growing restoration franchise network that provides a wealth of unique opportunities for new franchise owners. Those who join our ranks benefit from stellar support from the experience and leadership of our management team. We are committed to your success. We work with our franchise owners every step of the way to help them grow a valuable, meaningful, and rewarding business in their community.

For those looking to make an impact in their local community, like so many of our franchise owners do, take it from Derek and Sarah Addison of PuroClean in Northeast Georgia. They now own three locations. Compared to general contracting, “I like the fact that we’re helping people with a need,” said Derek. “Working with them is a lot different from working with people who have a want. They’re customers just the same, but it seems that the customers are much more appreciative of you.”

Like Ben Doebler, Derek and Sarah Addison are also members of President’s Circle. “The real lesson of the day,” Derek said, “is that doing the right thing and treating people well actually pays off. Sometimes one is a little harder than another, but it’s still the only way to go.”

Learn More About Becoming a PuroClean Franchise Owner